Privacy Policy

Version: 1.0.0

Last Updated: April 10, 2025

Welcome to Upto (the “App”). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App, website, and any related services (collectively, the “Services”).

By accessing or using our Services, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree, please do not use our Services.

1. Information We Collect

Personal Information

• Account Registration Information: When you create an account, we may collect information such as your name, email address, phone number, username, and password.
• Profile Information: Information you choose to add to your profile, such as profile photos or other data about you.

Content You Provide

• Posts, comments, messages, and other user-generated content you create or share within the App.
• Metadata (like date, time, location data) associated with such content.

Usage and Device Information

• Device Data: Information about your device, such as IP address, operating system, unique device identifiers, and browser type.
• Usage Data: Information about how you interact with our Services, including pages visited, the duration of your visits, links you click, and other actions.

Location Information (if applicable)

We may collect approximate or precise location data if you opt in to location tracking through your device settings.

2. How We Use Your Information

Providing and Improving Our Services

• To create, maintain, and secure your account;
• To facilitate social sharing, communication, and user interactions;
• To personalize your experience and deliver relevant content and features.

Communication

• To send you updates, newsletters, security alerts, and other administrative messages regarding your account or our Services;
• To respond to inquiries, comments, or customer service requests.

Analytics and Research

• To analyze usage of the Services to improve our offerings, content, and advertising;
• To understand user demographics and usage patterns.

Marketing and Advertising

• To display relevant advertisements both on and off our Services;
• To measure and improve the effectiveness of our advertising campaigns.

Legal and Security

• To detect, investigate, and prevent fraudulent transactions and other illegal activities;
• To comply with applicable laws, regulations, or legal obligations;
• To enforce our Terms of Service and other agreements.

3. How We Share Your Information

We do not sell or rent your personal information to third parties for monetary consideration. We may share information in the following circumstances:

Service Providers

We may share your information with third-party vendors who perform services on our behalf, such as data hosting, analytics, payment processing, marketing, and security operations. These companies are authorized to use your personal information only as necessary to provide services to us.

Third-Party Integrations and Social Networks

If you connect your account with third-party services or social networks, your information may be shared with those platforms based on your settings and their privacy policies.

Business Transactions

If we undergo a merger, acquisition, bankruptcy, restructuring, or sale of some or all of our assets, your information may be transferred as part of that transaction.

Legal Compliance and Protection of Rights

• We may disclose your information if required by law, subpoena, or other legal process;
• When we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others;
• To investigate fraud or to respond to a government request.

4. Data Retention

We retain your personal information for as long as your account is active, as needed to provide you the Services, or for other essential purposes such as complying with legal obligations, resolving disputes, and enforcing our agreements. We may store some data in backup archives even after it has been removed from the active database.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Children's Privacy

Our Services are not directed to individuals under the age of 13 (or other age as required by local law). We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected such information, please contact us at support@upto.social. We will take steps to delete the information as soon as possible.

7. Your Choices and Rights

Depending on your location within the United States, you may have certain data protection rights. While federal privacy regulations are evolving, some states (like California under the California Consumer Privacy Act (CCPA)) grant specific rights such as:

• The right to request access to and obtain a copy of your personal data;
• The right to request deletion of your personal data;
• The right to opt out of the sale or sharing of your personal data (if applicable).

If you would like to exercise any of these rights (if applicable in your state), please contact us at support@upto.social. We may need to verify your identity before responding to your request.

8. Third-Party Websites and Services

Our Services may include links to third-party websites or services that we do not control. This Privacy Policy does not apply to the information practices of these third-party websites. We encourage you to review the privacy policies of any third parties before providing them with your personal information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we do, we will revise the “Effective Date” at the top of the policy. If we make any material changes, we may notify you by email (if we have your email address) or by posting a prominent notice on our Services prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to stay informed about our data protection practices.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, or if you would like to make a complaint or exercise any of your privacy rights, please contact us at:

Email: support@upto.social

This Privacy Policy applies only to our Services within the United States. By using our Services, you acknowledge that your personal information will be processed and stored in the United States. If you do not agree with the terms of this Privacy Policy, please discontinue use of our Services.